Archive for category Resources

Using ‘Google Analytics’ …

I’ve been using the analytical tool, Google Analytics, for some time now. Prior to this point, I had used statistical programs provided by web hosting companies.

The Google application goes well beyond anything I’ve used in the past. The image at left illustrates just one of scores of reports available to the site administrator. Other statistical applications may show the IPs, but Google will break the information down even further, showing demographic information right down to the city level, including time on site and frequency levels. This is just one example of scores of reports available, and all can be downloaded in distributable PDF format.

Setting up a Google Analytics system is very straightforward. The administrator needs to first set-up an account at the link provided above. Google will provide some code that needs to be added to those pages you wish to track. After that, reload the pages to the web server.

Reports are accurate to within 24 hours. I use them for advertising purposes, targeted mailing programs, and search engine optimization (SEO) fine-tuning.

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Resources & Links

Why not share the good things in our business lives? We’ve all had some bad experiences with certain people or organizations, but as the saying goes, “If you have nothing good to say about someone, say nothing!”

This page contains links and information to vendors, suppliers, and organizations I’ve had the pleasure to work with throughout the years … and fully endorse. If you have any questions after viewing, please contact me and I’ll share what I know. If you do visit with a particular company, be sure to let them know you’ve learned of them through this site …. thanks!

Each link shown will open in a new window or tab, depending upon how you’ve configured your web browser.

This page will be going through constant updating … so be sure to check back from time to time.

Web Hosting

Pageplop: http://pageplop.com I’ve worked with this North Carolina based company for over a decade. They are the developers of MGI … a very powerful tool for web development. The best tech support I’ve ever experienced.

Hostmonster: http://hostmonster.com Affordable, powerful web hosting. The pages you see here are being hosted with Hostmonster.

Browser-Based Web Authoring

Blogger: http://blogger.com A service offered by Google. Free, hosted on Google or a host of your choice. Simple to use, can also tie-in nicely with various Google Apps and Docs.

WordPress: http://wordpress.org Free to use, Open Source code, very powerful feature set. Requires separate web hosting. Pages you see here have been authored in WP.

Cameras

Digital Photography Review: http://www.dpreview.com This site is perhaps the most comprehensive and professional site I’ve found. Full discussions of all the major brands, along with test photos, and honest in-depth “pros and cons” of each model reviewed. I’ve used the site to do research prior to the purchase my last three cameras.

Online Document Sharing

Scribd: http://scribd.com A free, social publishing web site. Provides the ability to publish your documents (Excel, Word, PDF, etc.) online and share either through links or embedding. Documents are previewed razor sharp, can be zoomed, printed, or downloaded from this repository.

Large File Delivery

DropSend: http://dropsend.com A free delivery service with limited monthly frequency use, huge file send capability with subscription. Browser-based, ability to send files up to 2 GB in size. Confirmation receipt is an extremely handy feature. For me, where large file sizes are the norm, this site has enabled me to bypass the need for creating disk based file storage and deliver art directly to printers and publishers via the internet.

Entertainment

Pandora: http://pandora.com If you enjoy music, this free site delivers music to your tastes. Type-in a musician, album, etc. and it will put together a radio station that contains that artist and comparable music. Have “discovered” quite a few artists I had never heard over the airwaves!

Telephony

Google Voice: Free domestic long  distance calling, transcribed voice mail, and a web widget for your site, Google Voice delivers an impressive set of features at no cost. The system has worked very well for me.

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