Archive for July, 2011

The Costs Of Not Proofing …

‘Typos’ (keystroke errors) and spelling mistakes damage your bottom line, particularly when it comes to print and web media. Presenting flawed information suggests to your readership that your organization is not one that holds itself to the highest standards.

In a recent BBC article, the author contends that bad spelling may amount to a 50% loss in internet sales for sites that contain typos and spelling errors.

Given that most word editing programs provide spell checkers, it is hard to understand why many organizations have failed to effectively employ these technologies.

A web page error can easily be corrected in most cases. However, in print those mistakes can prove very costly. A single typo or misspell can possibly result in “dumping” an expensive press run. A public ad that runs with mistakes can cost a small fortune in terms of public relations repair work.

The solution? Proof, reproof, then proof again … preferably with several sets of knowledgeable eyes. The small amount of time spent properly proofing can save not only dollars spent on reworking and republishing the material, it can also eliminate unnecessary damage control costs.

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Fresh Content ….

Many web sites remain in a “static” state for extended periods of time. This may be counter-productive, as visitors are seeking something “new” each time they visit the site. One simple way to keep a site fresh and vibrant is through the use of a rotating main image. This is nothing new … Google changes their page appearance daily.

Using javascript, have embedded a series of rotating images that change each time a visitor “lands” on the page. To see how this works, click your browser’s ‘refresh’ button to see the changes.

With simple embedded scripting, a web site can appear “fresh, dynamic and updated” to incoming visitors each and every time they visit.

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