Web Site Babylon …

The title of this web site is, “Form Follows Function” … but what does that really mean? Simply, that the site’s mission or purpose is clearly established first (function) … and that the author or designer designs the site architecture or graphical schematic (form) in such a way so as to always “stay on point”.

It is interesting to visit sites that are filled with distractions. Scores of links beckon the visitor to click … but to direct them where? In many instances, the visitor has arrived at a particular site to in order to learn more, but then is distracted away from the primary message, and towards secondary or unrelated focal points. The result is a total dilution of the main message.

For the designer, the addition of links to a particular page should always be weighed as to the overall impact it has on the site as a whole. Does the link add value, enhanced information sharing, or provide search engine optimization? Does clicking a link open a new window, keep the visitor within your site, or replace your content with something distantly related to your visitor’s initial interest?

Keep in mind what has been already shown by the television media. Attention spans have been shortened. Your message must be short, informative, and to the point. Direct the visitor to logical choices, and keep those choices to a minimum.

KISS … it’s a proven acronym that appropriately applies to both page and site design.

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